Tag Archives: 1973

1970s Fashion: Real romantics let longdresses set the mood

14 Feb

Some fun 1970s fashions, mostly from the first half of the decade, which I enjoyed looking at recently. And also the amusing descriptions from the original magazines!

October 1973. ‘Real romantics let longdresses set the mood.’

May 1973. ‘The good time begins when you step through the doorway and hear the beat of the band.’

August 1973. ‘He calls and says, “Let’s see a flick.” You say, “Fantastic,” then wonder what to wear.’

March 1977. ‘The soft prom look.’

March 1970. Skinny Bones by Thermo-Jac

April 1973. ‘The outfits that give you the best mileage, even when you’re not on the road, are the ones that mix well with each other…’

June 1973. ’…Splashy summer mixers, sunny little dresses, accessories you punch up in your own clever way…’

April 1973. ‘Here, sister-models Cindy and Lorraine try out long dresses. The kind that can stay home now, go to summer parties later.’

July 1972. ‘Crisp days call for easy pieces with plenty of options.’

September 1975. ‘How long has it been since you gave your jeans a rest and dressed up in something soft and pretty?’

August 1973. ‘What’s going over big in those good-looking school classics? Coats with neoclassic touches.’

February 1975. ‘The color of lipstock and the shine of gloss in one sheer, creamy lipstick.’

September 1975. ‘Challis charm in print with a streak of solid blue…’

May 1973. ‘How do you tie your prom look together…? You add little things here and there that say a lot about your personal style.’

June 1972. ‘Mix it up in a cling-top dress that goes anywhere.’

December 1970. ‘Natural Wonder by Revlon. For pretty young things.’

May 1970. ‘Puckering hug-tops bloom into ripply skirts and bring spring to full power.’

June 1972. ‘Get around in a puff sleeve T that stops short so your midriff can tan.’

July 1972. ‘Take a long skirt in a clan plaid that wraps to the side.’

December 1970. ‘Fresh. Free. Natural. That’s the feeling you get with Cover Girl.’

August 1973. ‘Getting back into dresses? Try a good two-piece plan…’

May 1973. ‘Summer whites get you into the good times, fast.’

May 1973. ‘Fabulous fashions bright-on for summer’

May 1973. ‘Forget the real world and dance the night away; celebrate, enjoy, tonight is for you!’

March 1970. ‘Wide-eyed slink. Come-on innocence. It’s marvelous to have it both ways with Aziza Smoke-Rings.’

January 1973. ‘Now’s the time to get sewing for spring, to stitch up dresses in just about the prettiest, girl-test prints ever.’

September 1973. ‘The fantasy feeling brings together color, shine and really romantic hair.’

October 1973. ‘For the traditionalist, the heirloom look of a Victorian dress in delicate white-on-white striped satin.’

January 1973. ‘Soft lines, feminine patterns – that’s what gentle dressing is all about.’

January 1973. ‘Inside Clairol’s beautiful new creme rinse is the breathtaking fresh essence of mysterious green herbs and enchanted flowers.’

January 1970. ‘Softly, prettily projected…’

November 1977. ‘Bold, gilded accessories add a glamourous touch t a very special evening.’

All the pics found here.