1970s Muguet des Bois Perfume Ads: The Fragrance of Love, Romance and Springtime

20 Apr

I recently stumbled upon these perfume ads from the 1970s for the Muguet des bois by Coty perfume and I really like the illustrations! The spirit of romance and spring, the soft and dreamy colour palettes of green, blue and yellow all transport me into some fairy tale land where the sun always shines and flowers always bloom. I don’t even care for the perfume or the ad, these illustrations on their own are just beautiful. The butterflies, the meadows, the dresses, the girls’ soft curly hair, the way the lilies of the valley just flood the scene in the ad from 1979, the carriage and the romantic woods from the ad from 1978, all so enchanting.

The legend of Muguet des bois, April 1975

The romantic fragrance of the Lily of the Woods, 1978

The fragrance of love, romance, and springtime, 1977

Let yourself go. As far as your dreams take you, 1979



4 Responses to “1970s Muguet des Bois Perfume Ads: The Fragrance of Love, Romance and Springtime”

  1. Leila Valens 23rd Apr 2021 at 5:13 am #

    Enchanting! These old ads are wonderful. The dreamy romanticism is so different from the imagery that dominates advertising today.

    Liked by 1 person

    • Byron's Muse 23rd Apr 2021 at 2:44 pm #

      “dreamy romanticism”, that is beautifully said and I totally agree!


  2. lillianbetts 24th Aug 2022 at 10:34 am #

    So glad to have found this. I have a framed print from one of the posters (the boat) but didn’t know what it was. I contacted the artist on Facebook (David McCall Johnston) and he told me he did it in 1970 or 1971 but didn’t mention the perfume. I didn’t want to pester him… so thank you!

    Liked by 1 person

    • Byron's Muse 24th Aug 2022 at 2:24 pm #

      Wow, what an interesting story! I’m so glad my post could help and it’s nice to know that the mystery behind the boat poster is now solved.


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